Meta’s Advantage+ Shopping Campaigns (ASC) offer an automated and optimized ad experience, particularly for ecommerce businesses. In this guide, we’ll show you how to set up and optimize your campaign for maximum results, including tips to avoid common mistakes and get the best performance. If you want to learn Facebook Ads from industry experts, visit the leading Facebook Ads course in India and the top Meta Ads course in India.
Step 1: Access Meta Ads Manager
To begin, open Meta Ads Manager and click the Create Campaign button. This step initiates the setup process for your Meta Advantage+ Shopping Campaign.
Step 2: Select Your Campaign Objective
Choose your campaign objective based on your goal. For Advantage+ Shopping Campaigns, select Sales as your objective, and click Continue.
Step 3: Choose Advantage+ Shopping Campaign
You will see two options:
• Advantage+ Shopping Campaign (selected by default)
• Manual Sales Campaign
Make sure the Advantage+ Shopping Campaign is selected, and then click Continue.
Note: The campaign structure of Advantage+ Shopping Campaigns differs slightly from manual sales campaigns because it does not display the Adset immediately.
Step 4: Configure Conversion Settings
On the left side of the screen, you’ll see two rows: the Campaign row at the top and the Ad row below it. Start by naming your campaign to easily track its performance later.
Scroll down to the Conversion section and make the following adjustments:
• Choose Website or Website and App as your conversion source.
• Set the performance goal for the campaign.
• Make sure the Pixel is selected (if not, manually select it).
Step 5: Define Audience Location
Once your conversion settings are complete, move to your Audience Location:
• Click Edit under the Included Locations section.
• Select the regions or countries you want to target.
Note: You cannot exclude locations at the Adset level in Advantage+ campaigns. If exclusions are needed, set them up in your Ad Account Settings.
Exclude Locations
Go to Account controls > Audience controls and select My business can only advertise in specific locations. Add the locations you want to exclude from your campaign.
Add Custom Audiences
In the Audience-type breakdown section, you can add custom audiences, such as your existing customers. Click Go to account setting to open the new page:
• Under Audience controls, choose whether to advertise age-restricted goods.
• Search for your existing customer list and add it to the campaign.
Don’t forget to refresh your campaign page after adding your custom audience.
Step 6: Set Budget & Schedule
Navigate to the Budget & Schedule section to manage your ad spend:
• Check the Existing customer budget cap option to allocate a specific budget for your existing customers.
• Set your daily budget to control the overall spending of the campaign.
Step 7: Create the Ad
You can either use Suggested Ads or create a new ad from scratch.
To build a new ad:
1. Click on Ad in the left-hand menu.
2. Name your ad.
3. Select the Facebook and Instagram pages for the ad.
4. Choose your ad format (single image, video, carousel, or collection).
5. Opt-in or out of Multi-advertiser ads.
6. Upload your media assets, including the headline, description, and Call to Action (CTA).
Optimizing Your Meta Advantage+ Shopping Campaign
After setting up your campaign, follow these best practices to optimize performance and avoid common pitfalls.
1. Diversify Your Creatives
A variety of creative assets allows Meta to match the right ad with the right audience. You can upload up to 50 images or videos at once, but be sure to regularly refresh your creatives to prevent fatigue. Consider testing different formats like user-generated content (UGC), reviews, and tutorials.
2. Choose the Right Bidding Options
Meta recommends using the lowest cost bid strategy without a bid cap to get the best results. While a bid cap can help control costs, it might limit your audience reach. Advantage+ Shopping Campaigns generally perform better with the lowest cost strategy, as it allows the algorithm to optimize based on results.
3. Avoid Audience Overlap
When running both manual and Advantage+ Shopping Campaigns, avoid overlapping audiences. Meta’s algorithm can become confused if two campaigns target the same audience, resulting in decreased performance. It’s best to A/B test your Advantage+ Shopping Campaign and manual campaigns separately to see which performs better
Why Choose Meta Advantage+ Shopping Campaigns?
Meta Advantage+ Shopping Campaigns offer a simplified setup and optimized performance through AI-powered features. By following these steps and best practices, you can achieve better results and maximize your ROI.
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By following these steps and implementing best practices, you can effectively set up and optimize your Meta Advantage+ Shopping Campaigns for the best performance. Visit digitaldhruv.com to learn Facebook Ads from one of the top Meta ads courses in India.